Like any other industry, the restoration industry has its fair share of challenging customers. When restoration customers are frustrated with or distrustful of you, it can make your job as a restoration contractor harder. Today we’re going to discuss how to prevent and deal with challenging customer relationships.
An ounce of prevention is worth a pound of cure. That’s true both when it comes to restoration emergencies and challenging relationships with restoration customers. So how can you build a strong relationship foundation with your customers early on to make the relationship smoother throughout the restoration process? To Jake Scorse, Contractor Success Manager at OCS, building that relationship starts from your very first interaction with the customer when you’re first called out to their home. “Be as honest as you can be with the customer about what they’re actually dealing with,” he advises. While sugarcoating bad news can be tempting, it leaves the customer with false expectations and sets them up for disappointment down the road.
When you treat your restoration customers with respect, they’re more likely to return that respect to you. “Be respectful of their time and the stress,” Jake says. “Don’t miss appointments. Don’t be late. Don’t come unprepared. Be ready to answer their questions.”
When restoration customers don’t trust their contractors, it can make the whole restoration project painful, both for the customer and the contractor. “Everyone thinks someone’s trying to do a ‘gotcha’ situation to them,” Jake says. As the restoration contractor, it’s your job to prove to the customer that you’re on their side. Give yourself opportunities that allow you to prove that you’re trustworthy and honest. Communicate with them frequently, giving them a detailed plan. Then, follow your plan, and let them know if anything changes. When restoration customers are able to see you stick to your word consistently and be upfront with them about project progress, it slowly builds trust.
For customers that are distrustful about the restoration methods you’re using, take the time to explain to the repairs you’re doing, and why you’re doing them. When restoration customers know the reasons behind the approaches you pick, they’re less likely to continually push back.
Dealing with a property damage situation is a high-stress time for customers. “Most customers have never had to work through an insurance claim before and probably won’t again in their lifetime,” Jake says. “So there’s a reasonable amount of stress that comes with handling the damages and the claim process.” Try to keep this in mind as you interact with them. They’re probably not the best versions of themselves. Remain patient, respectful, and empathetic.
“It’s crucial for contractors to be able to adapt and find creative solutions to the problems that are both important to the job and the customer,” Jake explains. Not every job is exactly the same, even though they’re going to have lots of similarities. Don’t be afraid to think outside of the box to find solutions suited to the situation at hand.
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