One of the biggest stressors homeowners face when they’re dealing with property damage is the price tag of restoration services. Homeowners worry about surprise bills and being taken advantage of by their restoration contractors. If you don’t approach price communication correctly, it can create tension in your customer relationships. Fortunately, there are strategies you can adopt to improve your price discussions with homeowners. Today, we’ll share some of those strategies and show you how strategic pricing communication with your customers makes it easier for you or your restoration company billing services to secure higher claims payouts.
It’s no secret to anyone working in the restoration industry that giving super accurate price estimates before a restoration job is underway can be tricky. You might open up a wall during a job to reveal water damage that you didn’t know existed when you gave your customer a quote. It’s understandable why the unpredictable nature of restoration work can make restoration contractors hesitant to provide homeowners with estimates.
However, for many customers, getting a price quote early on is important. It can help them prepare financially. For many customers, estimates also feel like a way for them to arm themselves against surprise billing from their restoration company at the end of the job.
“A lot of contractors are scared to communicate clearly with their customers [when providing estimates],” OCS Co-Founder Josh Ehmke says. “There is a fear of giving them a sticker shock.”
Even though it’s challenging to give accurate restoration estimates, that doesn’t mean you shouldn’t provide estimates at all. Instead, when you provide your quote, make your best guess. Then, help your customers understand the unpredictable nature of restoration jobs. Share with them potential complications you could run into and how that could influence the total price of the restoration work. This helps prevent homeowners from feeling blindsided if you open up a wall and discover further damage that doubles the price of the restoration job.
Ultimately, customers want to know they can trust their contractor to be on their side. Being transparent upfront about pricing helps you build that trust.
When met with an estimate, some customers can be skeptical that the work a restoration company does is worth the price they charge.
“It’s important to be very transparent and to help your customer understand exactly what it is you’re doing and why,” Josh explains. Early on, break down the components that make up the total cost of restoration work, including things like equipment rental, labor, sanitization, and more. Then, throughout the job, highlight the steps you are taking to restore their home. When customers can see every component of restoration work, it’s easier for them to understand the high price tags that come with many restoration jobs.
Building strong relationships with your customers through transparent price communication pays off, sometimes even literally. Some insurance adjuster tactics involve turning homeowners against their restoration company. When you take the time to explain everything that goes into restoration work to homeowners, they’re better able to recognize disingenuous arguments from adjusters about their restoration claims. This makes it easier for you or your restoration company billing services to secure fair payouts from providers.
If you’re interested in seeing how restoration company billing services can help you improve your customer communication and restoration billing, reach out to One Claim Solution. We’ll handle all adjuster communication and negotiation so that you can focus on your customers and other parts of your restoration business.