When it comes to estimating restoration jobs, Xactimate is the most popular estimating software in the restoration industry. But how did this software become a trusted tool in the industry? And how can restoration contractors best use Xactimate? Here is more about the software and advice that One Claim Solutions’ co-founder Jeremy Traasdahl has for restoration contractors using Xactimate.
The estimating system Xactimate was first released in 1986 by Xactware. Over time, the software gained popularity among people in the property contracting and insurance industry. In 2006, the company Insurance Services Office, Inc. (ISO) bought Xactware and its software. Two years later, Verisk Analytics was founded to act as the parent company for ISO and Xactware. Today, over 75 percent of restoration contractors use Xactimate, according to C&R and KnowHow’s 2023 State of the Industry Report. The use of Xactimate is also widespread among insurance providers.
Xactimate is popular among restoration contractors for a reason. It’s a comprehensive estimating tool that offers a variety of features for its users, including estimate creation, sketching, documentation, local pricing data, and more.
“Insurance carriers are used to reviewing and auditing Xactimate-style estimates,” Jeremy says. Submitting an estimate in a style that most adjusters are already familiar with can help restorers avoid extra complications when negotiating with insurance providers.
One of the benefits that Xactimate boasts is that it has local pricing databases that contractors can use to base their pricing on. While Xactware shares some general information about how their pricing databases are created, they have never shared a more extensive explanation of their methodology with users.
“Our Pricing Data Service Team reports cost information based on actual prices and transactions (completed bids) that have occurred recently in your area,” Verisk’s site says. They also mention they use “market research” based on several factors, including “thousands of in-field estimates submitted through Verisk every day.”
Let’s take a look at who is submitting estimates to Verisk. According to Verisk’s 2016 Property Report, 89 percent of the parties that uploaded estimates to Xactanalysis were independent or staff adjusters. Only 11 percent of estimates were uploaded by contractors, mitigation providers, or specialty providers.
This reveals a bias in the data Xactimate bases its pricing database on. When contractors and other restoration providers upload estimates to Xactimate, it is real pricing based on real work. But estimates uploaded by adjusters are comparative estimates made in response to a restorer’s invoice. Since adjusters always aim to pay out as little as possible, the prices included in their comparative estimates are purposefully low.
By treating all estimates submitted to Xactimate as valid data for restorers to base their prices on, Xactimate ends up suggesting pricing that is notably lower than the true market average prices for these restoration services. This benefits the interests of insurance providers while working against the interests of restoration contractors and companies. “It has handcuffed the industry into a one-size-fits-all pricing structure,” Jeremy says. “That’s what carriers are leaning on.”
While Xactimate is far from a perfect estimating tool, that doesn’t mean contractors have to stop using it altogether. Instead, be strategic about how you use Xactimate. Restoration contractors who understand Xactimate’s limitations are better equipped to take advantage of the software’s benefits without falling victim to the tool’s biases.
Approach Xactimate’s pricing suggestions with a healthy degree of skepticism. If a suggested price seems low, it probably is. While Xactimate’s pricing databases can offer you some degree of insight, ultimately, you should always base your prices on your own work, factoring in supply and equipment expenses, time costs, and profit. Xactimate allows you to edit the prices item by item or do a global price change to adjust the price of all items on an invoice at the same time.
Understanding the benefits and limitations of using Xactimate to create your estimates is far from the end of the battle. You still have to negotiate with adjusters to try to get compensated fairly for your work. To learn more successful strategies for creating stronger invoices and dealing with adjusters, subscribe to One Claim Solution’s newsletter.