One Claim Solutions founder Josh Ehmke was a guest on SuperTech University’s podcast Blue Collar Nation hosted by home service business coaches Eric Sprague and Larry Wilberton. Founders of the digital marketing agency Spot On Solutions, Katie Harris and Derek Preece, were also guests. The group discussed how restoration contractors can grow their businesses and get paid what they deserve. Take a listen to the episode above or keep reading for some of the key takeaways:
Since the majority of restoration companies are small businesses, it’s common for team members to do a little bit of everything. Katie Harris suggests considering assigning team members specialized roles sooner rather than later. That way, “instead of lagging, you’re leading,” she explains. If your team is too small to specialize as much as you would like, look into having subcontractors handle different aspects of your business, like marketing or collections.
Marketing plays an important role in maintaining and growing your business, especially for young businesses. Eric Sprague suggests that new businesses dedicate 20%+ of their budget to marketing. Once contractors have a name for themselves, the marketing budget can decrease.
Katie Harris, a restoration industry digital marketing specialist, emphasizes the importance of not relying solely on one avenue of marketing and instead using a mixture of digital and referral marketing as well as networking.
Katie suggests these top three marketing methods to get your phone ringing:
Everything in marketing ultimately directs customers back to your website, so it’s crucial to make sure it can convert. This includes things like making sure that it loads quickly, shows up well on mobile, and has good calls to action. Make sure it stays maintained over time.
Build your Google Business Profile. They are free and include many modes of contact, like your phone number, your website, and your address. You can post updates and photos on your profile. If you do this on a weekly basis, Google will boost your ranking on search results.
Use different types of paid advertising as levers you can pull when needed. These can help you target your marketing to certain audiences and types of restoration jobs.
Need help with marketing? Reach out to SOS by visiting their website.
One of the biggest challenges restoration contractors face is negotiating with insurance companies to get paid what they deserve. Often, this involves spending hours negotiating with adjusters on the phone. Far too often, contractors find themselves settling for unfair compensation just so they can maintain cash flow and avoid the hassle of further negotiation.
Restoration billing and insurance specialist Josh Ehmke points out that there is no rule that says contractors can only collect one payout per invoice. For businesses needing to speed up cash flow, he recommends collecting an initial check and then negotiating for further compensation later on. Contractors can also speed up payouts and avoid the time commitment of negotiation by partnering with companies like One Claim Solution that will take care of it for them.
Here are Josh’s top three tips to get paid more easily:
Be reasonable about the restoration work you do and what you expect to get paid for it.
Documenting your work and why you are doing things helps you prove your work is reasonable to insurance carriers.
Prioritize keeping your customer happy and avoiding “sticker shock.” Your customer can be one of your greatest advocates when it comes to negotiating with insurance carriers, so if it comes down to it, you want them on your side.
Ready to say goodbye to painful adjuster negotiations and hello to more cash faster? Get in touch with us!
Eric Sprague shares the importance of shifting your mindset from that of an employee to that of a business owner. As a restoration business owner, you need to shift your eyes to the bigger picture and start thinking strategically about what’s best for your business. This can mean investing in business coaching or marketing. It’s also important to know where your strengths lie and when to outsource certain roles. Interested in coaching for yourself and your employees? Reach out to SuperTechU by visiting their website.