Emotions can run high in an industry where restoration customers are dealing with the stress of property damage. As a restoration contractor, noticing signs that restoration customers are becoming frustrated with you and implementing the right strategies to de-escalate is critical. Jake Scorse, Contractor Success Manager at OCS, works with restoration contractors navigating customer relationships everyday. Here is his advice for how to successfully lower tensions and de-escalate with restoration customers.
Many of the signs that you need to de-escalate with restoration customers are similar to the cues of frustration in everyday life, like raised voices, crossed arms, or being unwilling to cooperate. One of the less obvious warning signs Jake recommends contractors watch out for is restoration customers bringing up the same issues repeatedly.
“Some people get really hung up on one or two things,” Jake says. “If they keep bringing that up, they don’t feel like it’s resolved.” Once you identify tensions are rising, take action to resolve the customer’s concerns right away. If restoration customers continue to remain frustrated, it can lead to bigger problems down the road like demands for immediate resolution or refunds.
So you’ve realized one of your restoration customers is becoming frustrated or concerned with your work. Where do you go from there? The way you try to de-escalate with restoration customers when tensions are rising can have a big impact on the outcome. Here are the strategies Jake recommends for restoration contractors when they’re trying to de-escalate with restoration customers:
Remain calm while addressing your customer’s concerns. “I don’t think you need to overreact most of the time,” Jake says. “It’s always about just being level-headed.”
“It’s all about active listening,” Jake says. Acknowledge the customer’s concerns and feelings, regardless of what they’re about. When restoration customers feel heard and understood, it can help lower tensions.
If you’ve followed all the correct restoration processes, then you should be confident and stand by your work. “If you’re not confident in the answer that you’re providing, it’s not going to come through very clearly,” Jake explains. Restoration customers will be able to see that, and it might further fuel their concerns.
Be careful to avoid becoming defensive or using confrontational language, even if you believe you’ve done everything correctly. If you become defensive, it can make the customer feel like you’re trying to dodge responsibility and aren’t actually listening to them. Instead, acknowledge your role in their frustration and explain how you will assuage their concerns going forward.
Once you’re able to identify their core concerns, commit to changing your behavior going forward to lessen their concern. Even if you don’t feel that you’ve done anything wrong, offers like increased communication, transparency, and explanations can often help put some of your customer’s concerns to bed.
At the very end of every job, ask your restoration customers to sign a Certificate of Satisfaction indicating that they are satisfied with the work and the job was completed. This helps provide a time for customers to voice any additional concerns at the end of a job. It also provides helpful legal protection for your restoration company.
To learn more about Certificates of Satisfaction in the restoration industry, read this blog post.
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