Often, customer communication can be the difference between a good restoration experience and a great restoration experience for clients. Strong customer communication strategies aren’t just about saying the right things, but also about saying them at the right time. If you’re a restoration contractor looking to improve your communication, here’s a timeline for what to communicate when, as recommended by OCS Contractor Success Manager Jake Scorse.
Few things are more important for contractor-customer relationships than setting expectations. “Set realistic expectations from the beginning because that’s going to pave the way for communication throughout the job and after the job,” Jake advises. “It’s all about building trust as early as possible.”
Set expectations about timelines and general outcomes. Make sure to share expectations for the cost, helping your customer understand that there is only so much you can project costs before a job is underway.
Be careful not to over-promise. Over-promising might make you look better in the short run, but in the long run, it will leave your customers more dissatisfied when you can’t deliver what you promised.
Make sure to provide your customers with a way to reach you with any questions or concerns. Having that clear line of communication established early on sets your relationship up for success and provides peace of mind for your customers. Assure your customers that you will keep them updated throughout the job.
One of the most stressful parts of a restoration crisis for a property owner is navigating the payment and insurance process. Help your customers understand what they can expect. If you anticipate running into any hurdles with their insurance carrier, share your concerns with the customer so that they are prepared and can help advocate.
If you work with any third-party billing or claims management companies like OCS, this is also a good time to inform your client about them. This prevents your customers from being caught off guard if the company reaches out to them.
During the job, follow through on your promise to update your customer with the project’s progress. Help them understand in simple terms why you do each step. Educating the customer helps build their confidence in your work and trust in your relationship.
When your customer understands a little bit of the “why” behind your work, they are also more likely to back you up in the event of a dispute between you and their carrier. “You want your customers to feel confident in the work that you did and the communication that you had throughout the process so that they advocate for you with their insurance adjuster,” Jake explains.
In the event of delays or other unexpected issues, communicate them to the customer promptly and transparently. Jake encourages contractors to not only share the problem but also their solution. “Clear, proactive communication fosters that trust that customers need in contractors,” Jake says.
At the conclusion of a job, do your best to ensure your customer is satisfied with your restoration work. Then, ask them to sign a Certificate of Satisfaction. To learn more about Certificates of Satisfaction, read this One Claim blog article.
Jake recommends contractors review their documentation with the customer at the conclusion of the job. “Let them know that everything that [you] did is documented and is going to help [you] work with your insurance company directly,” Jake says.
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