One Claim Solutions co-founders, Jeremy Traasdahl and Josh Ehmke, joined other restoration industry experts from SuperTech University and Spot On Solutions on the Success Elevated Podcast to discuss how restoration contractors can master customer service and communication. Watch the full episode above or keep reading to see some of the suggestions they had for how to improve customer relations:
Your employees are your most valuable asset, so invest in them by training them. Set aside a few hours every week for training development and presentation. Training should address both hard and soft skills.
Training can also help improve employee retention. Lack of training is one of the top reasons employees leave companies during the first year. When that happens, “leadership failed them,” Spot On Solutions cofounder Derek Preece remarks.
Need help training your team? Check out SuperTech University’s training offerings on their website.
Setting up systems within your company is crucial to ensuring employee success and customer satisfaction. Eric Sprague, owner of SuperTech University, compares running a restoration company without systems to playing a game of telephone. When you implement systems, it’s easier to ensure your employees get the information they need. Some systems recommended on the podcast episode include standardized training and regular employee reviews.
Although setting up systems can initially feel painful and time-consuming, they pay off. “It can be difficult, but it’s even more difficult if you don’t have those systems in place,” Josh Ehmke says. Jeremy Traasdahl compares it to fixing a pipe–you’ll spend more time fixing a pipe’s holes than you will preventing the pipe from getting holes in the first place.
The podcast guests agree that good customer communication is the key to customer satisfaction. Eric Sprague points out, “The customer doesn’t know how to judge us on whether we’re good at doing the actual work… because they don’t know how to do it… They judge us on how they feel about it.” Mastering soft skills like customer communication helps lead to 5-star reviews and word-of-mouth referrals.
Katie Harris, co-founder of the digital marketing agency Spot On Solutions, recommends having someone who worked closely with the customer be the one to ask for a review. “What people want is that connection with the person they’ve been working with.” Technicians can even ask customers to mention them by name in the review. Getting more positive reviews, especially reviews that mention specific employees, is a great way to produce more business in the future.
Of course, there’s other ways to get business besides just referrals. More on that in our first podcast episode of the series. If you want to learn more about how to generate more leads for your business, reach out to the marketing experts at Spot On Solutions.
Navigating the relationship between customers, restoration contractors, and insurance carriers can be challenging since the interests of insurance carriers and restoration contractors can be at odds. Insurance carriers’ main focus is reducing their costs which can result in them pushing customers towards preferred vendors and trying to pay less than what contractors invoice.
The best way to get customers to back you up with insurance providers is to communicate frequently and transparently. For example, you can show them how you are using moisture meters to measure where their property is damaged. You can explain how your equipment plays a role in the total invoice amount. You can prepare them for what to expect during conversations with their insurance adjusters. Communicating transparently like this helps build trust with your customers.
If you want to learn more about how to get insurance carriers to pay you what you deserve, reach out to us at One Claim Solutions.