Empathy is one of the most important skills you can have as someone who works in the emergency restoration industry. When you keep empathy at the forefront of your restoration approach, it can guide everything from the restoration work itself to your customer interactions. Here are some ways that empathy can guide your work and customer interactions in the emergency restoration industry.
When you work in the emergency restoration industry, you deal with emergency property damage issues every day. While dealing with restoration emergencies may be normal to you, it’s certainly not normal for most restoration customers. Remembering this can help guide your interactions with customers.
Working in the emergency restoration industry can be rewarding because you get to help people during their time of need. The work you do directly impacts homeowners’ lives, for better or worse. Some parts of restoration work, while necessary, can be inconvenient for customers. For example, maybe you realize a property’s damage extends further than you initially realized, and now you need to cut a hole into a kitchen wall. It’s natural for this news to feel frustrating to a customer because they’ll be unable to use their kitchen for even longer than they anticipated.
It’s up to restoration contractors to be mindful about the impact their work will have on their customers’ lives. When communicating frustrating news to your customers, help them understand the purpose behind the restoration work you’ll be doing, acknowledge the impact on their lives, and present them with a plan for what you will do to reduce negative effects. Keeping empathy at the forefront of your communication goes a long way toward maintaining a positive relationship with your customers.
Restoration emergencies like water damage or fire damage are high-stress situations for property owners. They’re facing an unexpected and challenging disruption to their lives. You’re not interacting with customers when they are the best versions of themselves. Keep this in mind during your interactions, and try to approach them with patience, kindness, calmness, and empathy.
The financial cost of restoration services can often be one of the biggest stressors that homeowners face during a restoration emergency. Forbes estimates that the average water damage restoration project costs between $1300 and $5600. That’s a lot of money for many Americans. More than half of adults in the United States say they do not have enough emergency savings in their savings account to cover an unexpected $1000 expense.
Does that mean that you should charge less for your restoration services? No. You deserve fair compensation for your work. But it does mean you should approach your work and customer conversations aware that finances are a top concern for many customers during emergency restoration. Do what you can to help them understand their insurance coverage and prepare for expenses.
If a homeowner is giving you a lot of pushback on costs, help them understand how you calculate billing, including wages, equipment, training, overhead, and all those other invisible expenses that go into restoration work. At the end of the day, customers just want to know that you’re on their side and not trying to take advantage of them.
The most important thing you can do to prove to customers that you care is to do good work. “Genuine contractors build rapport and trust by caring about empathy and then delivering results that match,” Jake Scorse, Contractor Success Manager at One Claim Solution, explains.
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